Radio

Speech Package Production

The British radio industry is split up into many groups such as the private, public and community.

Public:
Public radio broadcasting is both non commercial and is an independent organisation such as the BBC which is license funded by the public for £2.08 per month.

Audience Reach: National, Local and Regional
The audience is the public since public radio is broadcasted to different regions such as the BBC, it has several radio stations that broadcast to different regions such as with BBC Leeds, BBC Asia, thus it reaches everyone. Everyone in the public is reached since BBC radio stations appeal to all forms of entertainment and news to the public of all ages.

These are the local stations of BBC Radio across the UK such as Teeside, Manchester, Newcastle and Leeds.


BBC Radio: BBC offers many forms of entertainment and news towards a wide demographic such as Radio 1 and it's news-beat segment, which has a target demographic of 15-30, so it provides the news and makes it appropriate for that target demographic.



Community:
Community radio is not a profitable business and is a radio that is for a specific place and is funded by the community of said place. It provides local news, sports, weather and music to a local community.

• Audience Reach: Local

Well since the radio station is for a local community I think that it would be dived into groups for specific times and those groups in the radio's broadcast. There are 200 local community stations.


CVFM: CVFM Is a Community Radio for Middlesbrough which delivers a wide range of entertainment on the radio, news and can be listened to on the internet.

Private:
Private Radio is funded by advertisement companies to use the audio of their adverts such as home insurance, hotel ads, products that people might want or movie trailers.

• Audience Reach: Regional, Local

The private sector of the radio industry has many popular radio stations such as Capital FM and TFM radio which are very popular to those who have it on their radio. The audience for Capital is a young audience to the age of 15-30 since the station is updated with the latest songs that are aimed at a teenage demographic, but at the same it gives the news so it also apply's to adults. Smooth is for an older audience because it plays older music and it has the news as well, so it apply's to an older audience.


News Packages:

• BBC Radio 4: This BBC radio broadcast runs for 3 hours and covers the news in current affairs and it also includes the sports desk, yesterday in parliament, weather and thought for the day.

Name Of Station: BBC Radio 4

Name Of Show: Today from 6:00

Target Audience: This show is aimed for those who wake up earlier for work and an older demographic so it is aimed at workers in their 20's-50's.

Genre: News Bulletin, Longer news, Information and Current Affairs

Style Of Programme: It starts with Current Affairs in the news, sports desk, yesterday in parliament, the weather and thought of the day ends the programme.

Contributors: John Humphrys, Jim Naughtie, Sarah Sarah Montague, Evan Davis, Mishal Husain and Justin Webb

Any/Legal/Ethical Considerations: Have to be careful of what is reported on the news, such as racist content or things that some may find offensive.

BBC Radio 1

Name Of Station: BBC Radio 1

Name Of Show: News beat

Target Audience: Both Genders and 15-30
Genre: News Bulletin
Style Of Programme: The programme is a news bulletin that explains the recent events in the news with the proper music in the background, which is suited towards a specific audience.
Structure Of Programme: The programme starts with an introduction, then it announces what in the will be read out as a preview in a specific order and then reads out the news, after which it ends.
Contributors: Chris Mase, Simon Mundy.
Any legal /ethical consideration:

BBC Radio 5 Live:

Name Of Station: BBC Radio 5 Live
Name Of Show: 5 Live Breakfast
Target Audience: Those who like to listen to the news on the morning.
Genre: News and Bulletin
Style Of Programme: The show establishes what has happened recently in the news then they ask people to call in to give their opinions on said current situation.
Structure Of Programme: It starts out with an introduction, then the news and then people call in for their own opinion.
Contributors: Nicky Campbell and Rachel Burden
Any Legal/Ethical Considerations: They have to make sure that they do not say anything that can be offensive or make sure that their callers do the same.

Name Of Station: BBC world service
Name Of Show: BBC news summary
Target Audience: Worldwide BBC Viewers
Genre: News Bulletin
Style Of Programme: Reads out the news with a formal RP accent, so others can understand what the presenter is saying.
Structure Of Programme: The news is read out in order and is hard hitting news that is broadcasted worldwide. Hard hitting meaning that it will mostly contain news that is not good.
Contributors: The Presenter
Any legal/ethical considerations: Information must be correct and has to be backed up by correct evidence.

Factual Packages:

A Guide to Garden Wildlife on BBC Radio 4:

Name Of Station: BBC Radio 4
Name Of Show: A Guide To Garden Wildlife
Target Audience: Those who are interested in the wide range of creatures and plants around their garden.
Genre: Nature and Environment / Documentary
Style Of Programme: The explanation of creatures and plants around the garden. You can hear the sounds of the animals as if you were actually there.
Structure Of Programme: The go around a large garden and tell people about the plants and creatures around different area's of the garden.
Contributors: Brett Westwood and Phil Gates
Any legal/ethical considerations: No

Name Of Station: BBC Radio 4
Name Of Show: Space Odyssey to Europa
Target Audience: Those who may be interested in doing Astronomy.
Genre: Astronomy, Science
Style of Programme: The history of astronomy and how it has effected the world.
Structure Of Programme: They first tell how the history of astronomy began and how people have gone on theories that Jupiter could sustain life.
Contributors: Paul Murdin
Any Legal/Ethical Considerations: a balanced opinion on the views of science.

Name Of Station: BBC Radio 4
Name Of Show: A Trip Around Mars
Target Audience: Those who are interested in astronomy and would like to hear about Mars and its landscape.
Genre: Factual and Documentary
Style Of Programme: Theories on the Martian landscape and how it is possible to support life.
Structure Of Programme: It goes, introduction with Kevin Fong introducing himself, then The talks about what Mars is and it's landscape and various other things that have been involved with it, such as the Mars rover.
Contributors: Kevin Fong
Any Legal/Ethical Considerations: A balanced opinion on science and related Facts.

Name: Of Station: BBC Asian Network
Name Of Show: Nahal
Target Audience: The British/Asian Community
Genre: Discussions on Current events
Style of Programme: Informal discussions and it was very laid back, but at the same time it can get intense in it's arguments.
Structure Of Programme:
Contributors: Dr Joe
Any Legal/Ethical Considerations: Make sure that the things they say are not offensive to those who are listening.
Do not offend religious groups.
Do not use offensive language.
Be sympathetic.
Have a balanced opinion.

• Conclusion:

In my research I have discovered that speech packages, music and even the ads are all aimed towards a specific target audience and that in any kind of radio broadcast it is all done towards the opinions and entertainment for the target audience. I have also discovered that there is a huge difference. News is just news, which can be given in a different style but all and all it is still just news, but Factual can go to any style and talk about anything that is aimed at its specific target audience as you will see in the factual speech packages above, meaning that there is always a different show towards its target audience, such as those who like comedy, nature or drama.

The purpose and nature of research in the creative media

The Purpose and Nature of Research in the Creative Media

Explain the Purpose of research:
The purpose of research in the creative media sector is to help collect information that can help with planning and potential profits to a product that is currently in production.

Focusing on the importance of audience research:

Market: When creating a product it is important to check the market to see whether or not the product is suited towards it, if the market is doing well with products in that specific area and whether or not people are buying in that market.

• Trends: In marketing the most important thing is to make sure your product is in the right trend (which is the most popular at the moment). So you need to research the most popular trends in products in order to find what will be the best trend to place your product in, then remake it towards that trend.
• Age: It is most important to find the correct age when making a product, it depends on what style it is and what kind of product it is as well such as a new kind of game or a bike.
• Gender: Gender is one of the most important for a product, say if you were to make a new kind of car it depends on what gender it is targeted at such as the F series of range rovers.

Audience: Research into the audience is crucial when making a product, because when making your product it has appeal to a distinct audience so it will sell well to said audience.

• Getting an Audience: Getting an audience is one of the difficult parts of the job, the best way to find an audience is to ask college students, give leaflets requesting people to come and asking some people that you know.

Production: When working on a production, many things have to be taken into consideration, such as budget, location, Legal and ethical, forms that need signing and who will be employed as part of that production. 

• Budget: Budget is where you need to focus on what you will need like equipment, actors and how to pay the, so you will need to figure out how much these things will cost and determine what option is most cost effective.
• Location: for any subject of media whether it is news, documentary or a film it is always important to have the proper location, you need to complete the proper paper work to secure a specific location that has what you require for filming.
• Legal and Ethical: In any production you will usually run into these problems, meaning what you should do and what is the right thing to do by the law.
• Forms: All paper work needs to be filled in advance before you even think of doing your work. this is a key part of production planning and needs to be done first.
• Employees: Employees are the most important part of any plans in production because you might not be able to all of what you have planned by yourself.

Primary Research: Primary Research is where you make the results, data and statistics your self from questions "you" ask others through various focus groups, survey and questionnaires that you hand out. The purpose of these methods is to gather data and determine which is the best market to put the product you are having questioned in order to determine where it belongs in the market and what age is suited to and who would want to by it.

Face to Face Interview:

• Advantages: People are less likely to lie in a interview because it will go on record and it will define whether or not you get a job.
• Disadvantages: You can't control what they like or don't like about the you it is really just a gamble even when you when you are qualified.
• Example: The best example of a face to face interview would be an interview for a product and whether or not a person thinks it is good or for a film role.

Focus Group:

• Advantages: You can get honest feedback based on what people think.
• Disadvantages: You Can get very different answers based on other people's interpretations.
• Example: A good example is a focus group that are reviewing a pilot for a new television series, there is a chance that they might like it, but it all depends on what they think.

Questionnaire:

• Advantages: It can be more resourceful to get data from a questionnaire and it allows you to be commented on your work as well.
• Disadvantages: The results from some answered questions can be more complex then you think, such as receiving double the answer for the same question, not answering some of the questions and writing down a comment in multiple chice which just needs a straight answer.
• Example: An example for this would be questionnaires on the internet that ask people what are their favourite shows.

Secondary Research: With Secondary Research you take your data and results from more than one source such as people or books and the internet, then gather the results together into your research. You can even use this form of research towards your work online through online surveys in order to get the results for your product may be on the international circuit. The purpose of this is the same as primary research, forwarding the results of your product and finding out what markets it belongs in and what type consumer will be buy it.

Library Research:

• Advantages: One of the advantages is that you can get different interpretations on the same subject which can allow you to see it from any point of view.
• Disadvantages: The answers that you find may not be up to date and could be some what questionable.
• Examples: An example of this is when writing a review on a book or doing research for an article that could be about a certain event.

Internet Search:

• Advantages: Its faster, it allows you to get the answers from people in different regions.
• Disadvantages: Not all answers are correct so it is better to find multiple answers on the subject and then find out which is the most likely to be true.
• Example: For basic information, such as when checking a news article.

Online Survey:

• Advantages: Allows you to communicate your idea's with more people which can help you develop a product with people who agree with the idea's you have come up with.
• Disadvantages: Some people that you send them out to may not answer and you might get low results due to this.
• Examples: They now use online surveys on Youtube to check what they like to watch.

Quantitative Data: This is based on quantities of information and looks at it in statistics and mathematical results such as the results from a questionnaire, answers to a certain question online and the results in a bar chart.

• Advantages: Looking at the mathematical results and statistics can help towards finding a target audience and maybe the age and gender of the people you would like to sell a product to.
• Disadvantages:it doesn't give the preferences of the people, so it means that jut because a lot of people are watching something, does not mean that they like, I mean it could the case that someone left the television on and nobody's watching it, so this means that the numbers may not always be right.

Qualitative Data: This is used to organize and identify different opinions such as when one person likes an Idea and the other one doesn't so it is all working which is liked the most.

• Advantages: Other people's opinions are important and can help you towards developing a product based those opinions.
• Disadvantages: The disadvantage of this is the advantage as well because of some many different opinions it can be hard to tell which is best for the product you are making.

Rules of the Workplace

Rules of the Workplace

Punctuality:

A good sense of timing, that allows you to make on time for various dates whether be on the morning, mid day or night.
Punctuality is absolutely important in all sectors of work, you need to be able to be able to meet deadlines and get to work on time. if not you may be demoted or possibly fired from your job.

Reliability:

This is where people put their there faith and trust in your abilities and can count on you for any form of work.
In the work place to be known as reliable is quite an honor, as you are being trusted with work that you have been trusted with deadlines, quality and the quantity of work you have been given.

Communication Skills:

This means that you have to be social with other people around you and be able to talk to people in ways they will understand in order to develop a good working relationship.
In meetings you may be required to only speak when spoken to, but sometimes this isn't the case.

True Management - Deadlines:

Management is where you lead (possibly) a group through a task that is required of them or they have been assigned to them by a higher form of management. You will be assigned a deadlines and various requirements that will test your skills as a manager in order to see if you have what it takes to lead a group.

Organization:

Is to be organised in your work, to not allow work to get mixed up or lost, to keep a close eye on what you are doing with your work and to keep track of all of it as a whole.
In the work place organizing your work is extremely important or you could miss deadlines which can lead to you getting fired from your job.

Self Presentation:

You will need to dress as some dress codes require in business such as if you work in a smart office building I suggest a suit.It is implied that you have the correct dress sense towards the job you will be working with as clothes do make an impression on your job.

Working as part of a team:

Team work is where you work alongside a number of people in order to complete a task, project or assignment that has been given. Working with others is important towards your job as it can lead to promotions, because it shows your superiors that you can work well with people.

Working on your own initiative:

It means that you will be able to work on your own idea's if others think they cannot do it.
It is good to take the initiative sometimes as it can lead to a promotions because it shows your superiors that you can handle a situation on your own, but it can make some people ignore team work.

Commitment:

Commitment is where you make something the center of your attention and don't focus of anything else until it is complete.
It is good to commit to another project in work as it implies that you understand what you are doing and it helps you understand the job more.

Motivation:
Where you are inspired to do something.
In work you need to be inspired towards your work and stay motivated as it does well for your career and can give people a view of what kind of person you are in business.

Animation

Animation

Concept artist:

Explanation: Concept artists draw various designs of characters, locations and even equipment used by the characters to help production designers to realize their goals for a film or TV show. Many film or television studio's that have a big reputation have many concept artist's

Roles and Responsibilities: All responsibilities include being able to create environments, backgrounds, color schemes and various characters based upon idea's given to you by art directors and development teams and luckily your final designs might get into the film or TV show they are making.

Contract and Salary: The contract of a Concept design artist is either fixed term or full time.
Full-time: A concept artist would need to work specific hours and paid a specific salary depending on the level of work.
Fixed term:
The average wages of a concept design artist are reported to be £42,000 a year.

Qualifications Required: 
You have to be up to date with latest computer illustration programs such as Photoshop and Painter.

• Illustrations skills.
• The ability to picture 3-dimensional spaces.
• An interest in design and films.
• You have to be a team player.
• The ability to interpret other people's idea's.
• College/ University education on the subject.
• The ability to adapt to change when it is requested.

What are your progression routes:
In business you could start out doing storyboard work and then work your way up into doing more detailed drawings in your profession and submit them to employer who need a concept artist.

Computer Animator:

Explanation: A computer animator is where you create moving images in the movie or television sector with computer graphics and animation.

Roles and Responsibilities:
Developing animation concepts on the 3D level. Creating storyboards for various movies, TV shows or Video Games that depict the script and narrative.

Contract and Salary:
The contract of a animator is usually for hiring and the pay is at least at £12,000-£15,000, but in Video games the salary starts higher at £18,000 and rises as you get more experienced with the job.

Qualifications Required: 
You need to have knowledge in theses subjects in order to work in this profession.

• College/University Education
• Animation
• 3D designs
• Concept Design
• Computer Aided Engineering
• Multimedia
• Model making or Sculptures

What are the progression routes:
start out doing animations in college and progress in work, then when you've a achieved a diploma or finished your work go on to university, then seek out a job a profession that requires a computer animato. maybe a tv studio or a in advertisement company that requires these skills.

Storyboard Artists:
Explanations: Story board artists take screenplays and translates them into illustrations that can visually describe a scene like a comic book.

Roles and Responsibilities:
Use computer software and other ways of creative design to make illustrations that map out a movie, TV or video game scene. Study script to understand overall theme and moods of characters or landscape.

Contract and Salary:
If you are hired into a TV series you usually get a salary of £63,410.

Qualifications Required:
You may require at least an A level in Art and Design and an education in the same course in College or University.

• An ability to understand complex instructions from a production team.
• A creative mind towards that can conjure new perspectives.
• Strong artistic abilities.

What are your progression routes:
You could start out as a concept design artist and then work your way up and then put forward more of your work in the line of storyboards in college work. After that you could go onto university inorder to get a better education and understanding on the subject, then do more storyboards for university films as a way of building experience and a reputation.

Movie Producers:
Explanation: A producer has overall control of work production.

Roles and Responsibilities:
The producer is responsible for a producer are to select and bring together leaders of different aspects of the project they are working on and make them work as a team. And in the work of films they are completely accountable for success and funding of the film.

Contract and Salary:
A average salary for a film producer ranges from £18,000-£25,000 and the contract ranges on full time in the case of a television show that has requested a full season.

Qualifications Required:

• The ability to secure finance for a production
• Ability to prepare a reasonable budget
• excellent communication skills towards the people the people you are working with
• The ability to work well under pressure and make sure that you regulate the codes of this practice

Progression Routes:
Movie prducers can go on to be directors then teachers and even actors.

Directors:
Explanation:
The director is the driving force of a film production and is the crucial component in production, technical and creative teams in the film industry.

Roles and Responsibilities:
Directors may have to write some of the film script and commission it to be written. They may be hired after the early draft of a script is completed. directors mus be able to develop an idea of how a film is going to end a get a grip on the dramatic feel of a characters dialogue.

Contract and Salary:
The salary ranges from £18,000-£25,000 for a typical director
The salary for a experienced director ranges from £20,000-£35,000
The salary of a senior level director ranges from £37,000-£70,000

Qualifications Required:

• A director has to have an artistic vision and a knowledge of drama.

Progression Routes:

You could start out as a small college movie director and build up experience over time and a reputation.

Actors:
Explanation: Actors can interpret scripts written for them by writer in order to act out various scenes for TV shows and Films.

Roles and Responsibilities:
To act out the script according to the director and various other actors.

Contract and Salary:
Actor's or their agents usually negotiate minimum wage and the pay can increse if the acting position is for a TV Show or A film.

Qualifications Required:
An actor requires drama training in the arts, mainly a levels or college/university training.

Progression Routes: If you want to be an actor it is best to start when still in school and try to get a A levels an try to go on to a samll acting poasition as a minor, secondary or an extra character. With experience over time you could get big budget parts in movies or TV shows.